We have been very happy to announce you to Jacknife was top the latest wade-to-paign to possess Hard-rock Resort & Gambling establishment Ottawa-the fresh new brand’s earliest-actually ever Canadian area! As the Hard-rock embarks to the an excellent $350M expansion and you will rebrand, the audience is honoured so you can shape a campaign that do not only honors Difficult Rock’s heritage and in addition amplifies the power for the Ottawa.
Recognized for providing immersive amusement skills global, the tough Stone� has long been a favourite global place to go for locals and you will tourist the exact same. The company is within a captivating day and age away from extension and you may revitalization, and also the stage is set to have a huge starting out of Canada’s earliest Hard-rock Hotel & Casino � with Jacknife leading the latest charges to cultivate the latest wade-to-paign due to their Ottawa place.
HRI became the original personally-owned betting company appointed an effective U
�Our very own 350 billion dollars expansion and you will rebranding have a tendency to disrupt the hotel, amusement, hospitality, and gaming markets inside East Ontario and you may past,� claims Christine Crump, President of Hard rock Lodge and Casino Ottawa. Canadians won’t need certainly to get across a border playing all that Hard rock is offering. Jacknife’s performs coincides to the community-category functions and you can skills we send to your traffic.�
The fresh scope away from Jacknife’s work includes an entire strategic and creative development of the new wade-to-paign, with a look closely at strengthening excitement and you will operating wedding round the every touchpoints. The brand new promotion usually embody the fresh new substance out of Hard Rock’s bright people, guaranteeing the hole becomes a great beacon for amusement seekers.
�We are very happy to come together which have an international brand name including Hard rock in the for example a pivotal moment,� says Mikey Richardson, Co-Inventor and Manager Innovative Director in the Jacknife. �Top honors-to the fresh new 2025 discharge provides the chance to do some thing really captivating-a campaign that not only celebrates Difficult Rock’s heritage but also amplifies the ability within the Ottawa.�
That it union stresses mission-passionate storytelling, which have one another Jacknife and BeCasino online hard Stone Hotel & Casino Ottawa focused on curating a smooth, high-effect brand sense that may put the brand new phase to have a huge opening for example not any other.
Hard-rock Global (HRI) the most globally approved enterprises which have sites inside the more 74 nations comprising 313 locations that become owned/licensed otherwise addressed Rooms, Casinos, Stone Storage�, Live show Venues and you will Cafes. Its Unity by the Hard rock� global loyalty system rewards players to possess doing what they like across the using characteristics around the world. HRI and launched a jv titled Hard rock Digital inside 2020, an online sportsbook, retail sportsbook and you will websites gambling platform. You start with a keen Eric Clapton keyboards, Hard-rock is the owner of the brand new planet’s biggest and more than valuable distinct real audio collectibles during the more 88,000 bits, which can be displayed from the their locations international.
S. Best-managed Business because of the Deloitte Private as well as the Wall Roadway Record for the 2021 possesses because started honored fourfold. Hard rock has also been honored of the Forbes one of several Earth’s Best Employers, in addition to Better Employers for women, Diversity and you can The latest Grads and you can a premier Large Manager regarding the Travelling & Amusement, Gambling and you may Amusement World. From the 2022 International Betting Honors, Hard rock are entitled Home-Based Driver of the season to your second amount of time in five ages.
Hard-rock Worldwide currently retains funding levels out of top funding-levels get firms: S&P Globally Analysis (BBB-) and Fitch Analysis (BBB). To learn more about Hard rock International, check out hardrock otherwise shop.hardrock.
Rideau Carleton Casino officially unsealed since the Rideau Carleton Raceway in the 1962, because the Canada’s first-ever five-eighths mile oval and it has started a key section of Ontario’s use racing neighborhood since. Since introduction regarding gambling within the , the metropolis away from Ottawa has experienced around $6 mil annually and most $106 mil in total costs to possess holding Rideau Carleton Gambling establishment inside the fresh new Federal Resource Part.
Which have desperate anticipation of starting of your own the fresh Hard rock Resorts & Gambling establishment Ottawa, Rideau Carleton Local casino remains unlock 24/seven, willing to serve their website visitors with the exact same hard work and you will adventure. Hard rock is actually trying to create another county-of-the-ways recreation business that may in the future render the fresh iconic Hard rock brand name so you’re able to Ottawa and you may enliven the town particularly nothing you’ve seen prior. Future amenities will include today’s resort build with 150 bedroom, along with 22 rooms, extended betting floors as well as 1,five-hundred slots, forty alive-actions dining table online game, and highest-restrict gambling. Website visitors will enjoy more than ten food, pubs, and you will lounges, such as the iconic Hard rock Eatery and Council Oak Steakhouse. The hotel might also be home to the fresh new antique Stone Shop, a 1,800 and seat Hard rock Live area, and you will authentic audio memorabilia.
The newest facility is a significant driver out of work creation and can use more than 700 regional owners, after complete. Hard rock Lodge & Gambling enterprise Ottawa will stay the new lifestyle off society capital because of local sponsorships and you can nonprofit partnerships, improving the lifetime regarding customers and you can folks exactly the same because the was established less than Rideau Carleton Gambling establishment.
Rideau Carleton Local casino try run by the Hard-rock Around the world and you may ruled because of the Ontario Lottery and you may Betting Corporation (OLG). That have OLG partnership, Rideau Carleton Casino shows a regular dedication to in control playing having complete utilization of OLG’s Performs that is recognized from RG View certification system.
More resources for Rideau Carleton Gambling establishment, visit rideaucarletoncasino
Jacknife try a different, full-services imaginative brand company based inside the Toronto, Canada. With over 29 many years of industry feel, Jacknife has been at the forefront of bringing outstanding branding and you will innovative remedies for a varied list of website subscribers. From the leveraging the newest powerful blend of strategic development, Jacknife empowers labels to build high team worthy of from strength out of advancement.